Charentes-Poitou PDO butter The seal of quality

PDO a European label

Created in 1992, Protected Designation of Origin (Appellation d’Origine Protégéé or AOP in French) protects French and European products across the entire European territory. It certifies a product’s authenticity and guarantees its geographic origin and compliance with traditional methods.

It meets a set of specifications and is subject to control procedures implemented by an independent body approved by the French National Institute of Origin and Quality (INAO). PDO products have a distinctive yellow and red logo.

Charentes-Poitou PDO butter the flavour of a unique terroir
and historical expertise

Created in 1979, the Charentes-Poitou PDO butter, crafted by Lescure for the first time, is the oldest butter with PDO status. In 1979, the Charentes-Poitou PDO butter was awarded the AOC, then in 1996, it is the very first butter to obtain the PDO. Butters with Charentes-Poitou PDO certification hail from a well-defined French territory comprising five departments: Charente, Charente-Maritime, Deux Sèvres, Vienne and Vendée. A terroir with character, nestled between land and sea, combining rich soil with a mild climate. This PDO is represented by a specific label indicating its geographic source of production together with its logo.

Patience and expertise

Charentes-Poitou PDO butter meets precise specifications. The milk comes from cows raised in the PDO region. Since 2022, precise specifications have required cows to be fed mainly locally and GMO-free feed. It must be collected within 72 hours of milking to preserve its properties. The cream derived from this milk then undergoes at least 16 hours of biological maturation: this is how it develops its flavour and gives Charentes- Poitou PDO butter its smooth, creamy texture, an exceptional butter with an inimitable hazelnut taste.

A story of passion

Today, Charentes-Poitou PDO butter brings together 1800 farmers spread over 750 farms. They are committed to quality and love their region and their trade. They are responsible for their heirds, which must be fed, milked and cared for on a daily basis.

The PDO logos printed on the packaging distinguish this butter as a treasure to be protected!


Three Lescure Ambassador Chefs and one Chef from La Maison de l’Excellence set off to meet with a dairy farmer, the Head of Lescure’s Butter Department, and one of the region’s baker-pastry chefs who is loyal to the brand to discover the origins of this exceptional PDO Charentes-Poitou Butter. This butter is easy to work with, of consistent quality and boasts unique flavour, resulting in exceptional baked goods.