Charentes-Poitou PDO butter The seal of quality

PDO a European label

Created in 1992, Protected Designation of Origin (Appellation d’Origine Protégéé or AOP in French) protects French and European products across the entire European territory. It certifies a product’s authenticity and guarantees its geographic origin and compliance with traditional methods.

It meets a set of specifications and is subject to control procedures implemented by an independent body approved by the French National Institute of Origin and Quality (INAO). PDO products have a distinctive yellow and red logo.

Charentes-Poitou PDO butter the flavour of a unique terroir
and historical expertise

Created in 1979, the Charentes-Poitou PDO butter, crafted by Lescure for the first time, is the oldest butter with PDO status. Butters with Charentes-Poitou PDO certification hail from a well-defined French territory comprising five departments: Charente, Charente-Maritime, Deux Sèvres, Vienne and Vendée. A terroir with character, nestled between land and sea, combining rich soil with a mild climate. This PDO is represented by a specific label indicating its geographic source of production together with its logo.

Patience and expertise

Charentes-Poitou PDO butter meets precise specifications. The milk comes from cows raised in the PDO region. It must be collected within 72 hours of milking to preserve its properties. The cream derived from this milk then undergoes at least 16 hours of biological maturation: this is how it develops its flavour and gives Charentes- Poitou PDO butter its smooth, creamy texture. It is then churned until it becomes an exceptional butter with an inimitable hazelnut taste.

A story of passion

Today, Charentes-Poitou PDO butter brings together nearly 3,500 farmers committed to quality and who love their region and their trade. Enthusiasts proud of their land and their expertise, they make an effort to preserve, share and pass on this knowledge to future generations.

The PDO logos printed on the packaging distinguish this butter as a treasure to be protected!