Twist

Make it, Twist it, Bake it!

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WHAT ARE TWISTS?

A pastry that knows no limits

Twist is a crisp-on-the-outside, soft on-the-inside pastry which you make using a croissant dough piece and whichever cream cheese filling variation you fancy. Twists are a guarantee of hand-made since industrial manufacturers do not make them. By choosing Lescure Charentes-Poitou PDO butter, you are reaffirming your insistence on hand- made craft using a noble ingredient that lends its great butter taste to your artisanal pastries.

8 RECIPES FOR SWEET TWISTS

Discover 8 exclusive sweet recipes to showcase your expertise and win over all of your customers!

STEP-BY-STEP

Twist starts with a croissant dough piece, with which Lescure proposes to create this new recipe. Nicolas Boussin and Maxime Guérin guide you through the preparation of this new pastry creation.

THEY IMAGINED THE TWISTS

Nicolas Boussin

Executive Pastry Chef

Best Pastry Craftsman in France (Meilleur Ouvrier de France) in 2000, World Pastry Vice-Champion in 2002, Nicolas Boussin was at the head of the pastry section in La Grande Epicerie de Paris pastry shop, before joining the Grand Marnier® team. Since 2014, he has been the Executive Pastry Chef at La Maison de l’Excellence Savencia®. In this special edition through these new recipes, he shares his passion for French baking and pastries and for exceptional products.

Maxime Guérin

Head Pastry Chef

Talented and promising, Maxime Guérin got a formation in pastry and he then specialised in chocolate during his studies and thanks to his experience at Cacao Barry. Since 2014, he has worked as a pastry chef at La Maison de l’Excellence Savencia®. He contributes to recipes development with Nicolas Boussin, Meilleur Ouvrier de France, in this special edition of Signature magazine.

SHOP PERSPECTIVE

Be a commited artisan using extraordinary Lescure Charentes-Poitou PDO butter.

FOR YOU AS AN ARTISAN
  • Showcase your know-how
    as an artisan & your innovative products.
  • Boosting a product range
    for meal times that your shop normally misses out on,
    and doing so easily by using
    your normal croissant dough recipe.
  • Offer your customers a “sustainable option” pastry choice
    by using fillings made from local and seasonal products.
AND FOR YOUR CUSTOMERS
  • This delicious new pastry
    marries crisp and soft textures, and is made using the finest Charentes-Poitou PDO butter.
  • Guaranteed hand-made
    this new format does not exist in an industrial version.
  • An alternative for any time of day:
    lunch on-the-go, a cocktail party appetiser, at breakfast, or simply as a snack.

Give Click & Collect a Go!

This new digital service allows your customers to reserve available products online and then pick them up later, directly in your shop. Twist is ideally suited to this new consumer trend: its recipe made with Lescure Charentes-Poitou PDO butter keeps its crisp and soft textures throughout the day.

DOWNLOAD THE 2021 SIGNATURE BOOKLET

Lescure is in your corner, committed to defending your artisanal know-how.

Outstanding products and inspirational ideas to offer your customers an exceptional and authentic experience.